/
Shop
Before you shop

Where are we delivering, and how are you buying?

Both answers change the prices you see and the VAT applied at checkout. You can change either one at any time from the shop.

Step 1 Choose your market

Step 2 Choose how you are buying

Your selection

Choose a market and a buyer type to continue

Customer or IBO — what's the difference?

Most people buy as a Customer: you order, we ship, that’s the whole relationship. No registration, no commitment, full EU consumer rights.

An Independent Business Owner (IBO) registers with Prife to buy at distributor rates and, if they choose, build a business on it. Registration is a separate step and carries its own terms.

A note on income

Becoming an IBO is not a guarantee of income. Earnings depend entirely on individual effort and results, and most participants earn modest amounts or nothing at all. Full terms and the income disclosure are provided before registration.

Customer
IBO
Registration required
No
Yes
Price shown
Retail
Distributor
Point value (PV) earned
Yes
EU consumer rights
Full
Full on personal use
14-day withdrawal
Yes
Yes
Can resell
No
Yes, under IBO terms
Ongoing commitment
None
Per IBO agreement